a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

who it's for

all hair types 1-4c. ideal for high porosity hair

why it's special

• build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
• claims - 7x more repair*, 55% less breakage*, 2x stronger* hair after one use.
• innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
• plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.

*compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage