Thanks to the right combination of air flow, heat and power (1,875 W at 110 V) this professional hair dryer reduces drying time by more than 30%. Quiet, lightweight and perfectly balanced, its air flow hydrates and makes hair glossy, eliminating static electricity and frizz thanks to the ionic ceramic system. Includes the electromagnetic wave protection system (LOW EMF) . Winner of several awards among which by Allure as one of the best professional hairdryer and in 2021 “Best All-Round Hairdryer” by Vogue UK.