Although red is the color that creates the most impact, unfortunately it is the color that fades the fastest. So we figured it would only be fair to give redheads their own shampoo ... one that gives the hair a reddish shine and puts an end to the washout. And we've taken it a step further by adding ingredients that boost shine and minimize frizz.

Ideal choice for: All shades of red ... whether the hair is colored or natural. Color Infuse never discriminates.

Here's how: Nothing could be simpler: Wet hair well, lather, rinse and repeat as needed.

Our secret: The Multi-Spectrum Defense Complex combines powerful antioxidants and UV protection to literally anchor color from inside the hair; our Bio-Advanced Peptide Complex repairs and prevents future damage for up to 25 shampoos.