upgraded with ired technology for smoother, shinier hair - this tool delivers the power of a straightener with the ease of a hair brush, featuring an ion generating projector to lock in moisture.

why it’s special

• ired beam technology speeds the heat in deeper to preserve moisture for instantly smooth hair–with less damage.
• the ion-generating projector streams millions of cuticle-sealing negative ions into hair with each pass. the smooth and shine stay in, the frizz stays away.
• digital temperature control allows you to style the finest to the thickest of hair with just the right amount of heat
• temperature lock function to maintain consistent temperature while you style.
• 60-minute auto shut-off for peace of mind.
• 9ft 360° swivel cord so you don’t get wrapped up in it.
• ceramic bristles with cool-tip guarantees safe, easy styling.