Products in the Opti.smooth straightening and conditioning range contain pro-keratin which strengthens the hair fiber and helps prevent breakage to provide 25% more revitalization.

1. HOT STRAIGHTENING - The hot straightening technique involves a heating process administered by a flat iron. This results in completely straight, smooth and supple hair.

2. COLD STRAIGHTENING - The cold straightening process does not use a flat iron and reduces volume, eliminates frizzy hair and straightens hair giving body and movement.

3. 3D CURL PROCESS - Inspired by the Matrix texture experts in Brazil, this technique is aimed at women who want to maintain their curls. The new 3D Curl service enhances and defines curls, banishing frizzy hair and adding dimension.