A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather. Formulated with our Metal Purifier technology, this shampoo detoxifies and rebuilds heat- and bleach-damaged hair inside and out, leaving it looking healthy, shiny and smooth.

Haircare Benefits:

Formulated with Metal Purifier technology to purify and detox hair from metals
Gently prepares hair for further repair treatment and care routine

Formulation Highlights:

Patent-pending technology* with AHA and Omega-9 to strengthen and rebuild the hair inside and out
Lightweight cream formula for luxurious foaming—lavish texture and luxurious scent
For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily
Dermatologically tested
Vegan / Formulated without animal derived ingredients
Color safe 
Committed to no animal testing**
*when used as part of the ULTIMATE REPAIR routine
**Wella company is a member in International Collaboration on Cosmetics Safety