Big things are on the horizon! Blow Dry Volumizing Gel creates 94% more volume and lift with a workable, medium hold and style memory that lasts up to 48 hours.The ideal primer for a silky smooth blowout, this heat-activated formula provides thermal protection up to 450˚F, while improving manageability and smoothness for a shiny, residue-free finish. This multi-benefit volumizing gel also helps to tame frizz and flyaways in addition to offering humidity protection up to 72 hours.