Big Hit Shampoo is packed with volume-enhancing ingredients to boost volume without drying out or weighing hair down. In fact, Big Hit Conditioner helps add and lock in moisture to strands for uncompromising volume. The key act? An instant volume boost that lasts all day.

Benefits:

• Volume that delivers performance: clinically proven for 2.3x more volume.
• Signature volume, Amika style: infused with caffeine to energize flat strands and send limp hair home.
• Soft, touchable strands are IT: Boost volume without compromising moisture (weightless!) thanks to hydrating glycerin.