A keratin-infused, violet toning shampoo that neutralizes brassy, warm and yellow tones in blond, highlighted, silver and grey hair. Brightens and cleanses without stripping moisture from hair, revealing cooler tones, amazing shine and refreshed vibrancy. A rich blend of powerful antioxidants and botanicals protect against environmental forces and hot tools.

Use: Wet hair, lather, rinse and repeat. Use up to twice weekly or when hair appears brassy. For extra brightening and toning, leave second lather on 3-5 minutes. Use sparingly on overly porous hair.