With Chroma Crème shampoo, colour correct & care, like a pro. Chroma Crème is a duo of neutralizing cream shampoos that help provide colour correction tailored to different bases, with intense care. Freshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes fades. Warm reflects such as yellow, orange or red can reappear. As purple neutralize yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes.