The L'Oréal Professionnel Homme Matte Modeling Pomade gives soft hold to your hairstyles without freezing the hair. This styling guarantees an elegant matte finish, providing a natural look without any shiny or greasy effect on the hair. It is easily removed with shampoo. Mattifying styling pomade allows you to sculpt precise and varied looks, adjustable throughout the day, with an elegant matte finish. On dry or damp hair, apply a small amount of product previously heated between your hands to make it more malleable. Work the pomade evenly through your hair or create textured highlights with your fingers